Fingerlakes Web Design & SEO ~ Let’s assume you run a successful diet and weight loss enterprise from home and are now convinced that in order to expand, you need to make your presence known online. You make enquiries from a number of web design companies and come away deflated at the sheer cost of simply putting up a website. Including the cost of regular maintenance and periodic upgrades, the figures run into thousands of dollars.
Big commercial weight-loss sites, such as WeightWatchers.com use custom code, which requires a big budget and a dedicated support team of technicians. Ambitious as you are, you know you cannot sustain such expenditure; your operations are not yet big and neither is your revenue base. Well I’ve got good news for you; you can have that all-important web presence while keeping your purse strings tight. This article shows you how you can simply create a weight loss site on WordPress.
WordPress offers you the ability to reach a greater number of weight watchers for your business, offering them your products as you talk about matters that touch their lives.
Why Use WordPress for Your Weight Loss Site?
Below are some of the benefits of using WordPress for your marketing and communication:
1. Usability. For those of us with no technical background in web development, telling us to tweak anything in the back end of a site is the equivalent of asking us to write a paragraph in Greek. This of course means we have to bring in a code-crunching technician to hack at that jumble of JavaScript, HTML and God knows what else underneath the hoods of our websites.
WordPress main advantage is the ability to create websites on a DIY basis because they are almost in a template format with unlimited customization features. Such features can be quickly and cheaply downloaded in the form of “plugins” that would normally cost a lot of time and money to order and design if you were using other custom programming methods, such as asp.net.
Also, a WordPress blog comes with a simple content management system that is graphical and easy to understand. Even you whose calling is in the weight loss field can use it without much difficulty to make necessary adjustments to your site. Meaning you sidestep the cost of bringing in outside help.
2. Help at hand. When you reach your wits’ end while using the CMS (Content Management System), you will find a huge library of tutorials at hand dealing with every area of your WordPress site. If you still find difficulty in finding the assistance you need, you can always chat with an expert on the WordPress forums. They will happily answer your queries be they technical or not, making sure you successfully overcome the challenge your blog is presenting.
3. Optimized for traffic. Your blog will give you the opportunity to talk about weight and diet issues and how to solve them, putting your products forward as a solution. To make your articles or blog posts easier for search engines to find and also for them to be ranked highly by the likes of Google, they need to be SEO optimized. Some of the most important features of SEO is the keyword content within your pages and the quality of the links within your site. If you use WordPress, you have access to many easy-to-use plugins to perform this optimisation.
4. New features. Every day WordPress developers come up with new plugins, widgets, themes, etc. that can provide added functionality and aesthetic appeal to your blog. As a user of WordPress, you receive notification in your admin panel of every new development. The best part is that you won’t have to reach for your wallet to embellish your site with these features as they’re usually free!
